Art Direction: Generating Memorable Ideas

Case Studies

A course by Émilie Chen
Art director and graphic designer. London, United Kingdom.
Joined March 2022
, Art director and graphic designer

Ready to take your art direction to the next level? Learn practical techniques for generating memorable ideas and bringing them to life.

  • 100% positive reviews (5)
  • 370 students
  • Audio: English
  • English, Spanish, Portuguese, German, French, Italian, Polish, Dutch

About the video: Case Studies

Overview

“In this lesson, I will give you an insight into my creative process through two project case studies from my portfolio: a theatre poster and a book cover. ”

In this video lesson Émilie Chen addresses the topic: Case Studies, which is part of the Domestika online course: Art Direction: Generating Memorable Ideas. Ready to take your art direction to the next level? Learn practical techniques for generating memorable ideas and bringing them to life..

Partial transcription of the video

“In this lesson, I will explain to you my creative process through two case studies of projects in my portfolio. So the first project I'm going to talk you through is Night Night, which is a national theater production that I worked on back in 2017, 2018. We had to create the marketing image to promote the show. That was a new play written by Natasha Gordon and directed by Roy Alexander Weiss. So the play, it's a touching and funny exploration of the rituals of family. Night Night tells the story of the traditional wake following the death of Gloria, a Jamaican woman who had been living in L...”

This transcript is automatically generated, so it may contain mistakes.

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Course summary for: Art Direction: Generating Memorable Ideas

  • Level: Beginner
  • 100% positive reviews (5)
  • 370 students
  • 4 units
  • 16 lessons (3h 2m)
  • 4 downloads
  • Category

    Design, Marketing & Business
  • Software

    Adobe Illustrator, Adobe InDesign, Adobe Photoshop
  • Areas

    Art Direction, Brand Strategy, Creativity, Poster Design

Émilie Chen

A course by Émilie Chen

Teacher Plus
Art director and graphic designer

Émilie Chen is a French freelance designer and art director based in London. With a diverse portfolio spanning branding, exhibition graphics, editorial design, and theatre marketing campaigns, Émilie's creativity knows no bounds. Her ability to translate complex stories and abstract notions into visually striking images has made her a sought-after talent in the industry.

With a background that includes working for renowned institutions such as the National Theatre of London and Penguin Books, Émilie has gained invaluable experience collaborating with influential creatives and bringing their visions to life. Her work has been recognized for its fresh perspectives, clever concepts, and undeniable impact.


  • 100% positive reviews (5)
  • 370 students
  • 16 lessons (3h 2m)
  • 16 additional resources (4 files)
  • Online and at your own pace
  • Available on the app
  • Audio: English
  • English, Spanish, Portuguese, German, French, Italian, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever

Art Direction: Generating Memorable Ideas. Design, Marketing, and Business course by Émilie Chen

Art Direction: Generating Memorable Ideas

A course by Émilie Chen
Art director and graphic designer. London, United Kingdom.
Joined March 2022
  • 100% positive reviews (5)
  • 370 students